Should I niche my business offerings

When a small business owner chooses to niche their business, they drill down and focus their products and services on one specific part of their industry. Doing so defines the small business and puts tight constraints on its product and service offerings. However, doing so can also be immensely beneficial to small business owners and […]

One responsibility every small business owner eventually has to tackle is developing sales goals. However, at times, this process can be tricky. It can be challenging for small business owners to determine where to start when creating these goals. They must be careful not to overestimate or underestimate their small businesses’ abilities. Here is a […]

Today, small business owners must be more prepared to survive and thrive during tough financial times. With rising inflation and a pending recession, small business owners must clearly understand how their businesses will endure these uncertain economic times and remain successful. It can be very stressful for small business owners to address such a daunting […]

Building a business from the ground up can be one of the most exciting yet challenging times of an entrepreneur’s life. It is sure to be an experience filled with successes and failures. Yet, despite their challenges, successful entrepreneurs must persevere to create thriving businesses that will continue to flourish for years. When dreaming of […]

Many small business owners dream of scaling their businesses. However, to do so, they must position their businesses in an environment allowing them to grow without restriction. When small business owners grow their businesses, they increase their revenue by increasing resources. However, when they scale their businesses, they strive to increase revenues without increasing costs […]

When small business owners set out to open their first business locations, they dream of providing customers with products and services they will fall in love with. As their fan bases grow, many consider one day opening a second or third location. However, doing so is not always as simple of a decision as it […]

Attracting and retaining the new generation of consumers can be daunting for small business owners. It can be difficult to grab their attention and keep them returning to do business for years to come. To attract and retain the new generation of customers, small business owners must carefully create messaging that connects with these consumers. […]

Writing an attention-grabbing job description can be tricky for any employer looking to attract new candidates. However, if small business owners master creating compelling job descriptions, attracting new applicants will be a breeze. Small business owners cite attracting new job candidates as a significant source of pain. As large chains may have larger wages and […]

Jessica has now been with PaySmart for 12 years. She began her career at PaySmart after graduating from Central Penn College.  She first started as a Payroll Specialist and then transitioned into our New Client Concierge.  When she started, she began attending business networking events and meeting people in the community, including small business owners. […]

The new year has arrived. It is time for small business owners to start thinking about how they will approach providing superior customer service for the year ahead. Resource limitations due to labor and supply shortages have become all too common. Unfortunately, these limitations may impede small business owners’ abilities to provide their customers with […]